The Greatest Joins The Obesity Battle

Muhammad Ali will introduce low-calorie foods and beverages for young adults and will market them using a new company called GOAT Food and Beverage. The snacks will be sold in convenience stores with names like Jab, Rumble, and Shuffle. They will be made of fruit laden rolls and finger foods shaped like boxing gloves and such.

We all have heard of the stats on obesity in America and especially among African-Americans. Take our talk from yesterday for instance. A New York Times article talks about Ali’s inspiration:

Ms. Ali said their 15-year-old son, whose nickname is Sadi, is slightly overweight, a constant concern of Mr. Ali. “Let me tell you how this troubles him,” Ms. Ali said. “Everyday he asks me, ‘Does Sadi weigh more than me?’ “

She said he did, given that Mr. Ali, who had a serious spinal operation last fall, weighs less than 210 pounds.